Design Guidelines
To craft a standout digital out-of-home (DOOH) advertising campaign, nailing a strong and cohesive visual design is key to capturing your target audience’s attention. Here, we share essential design tips to help you create visually compelling and highly effective DOOH ads that leave a lasting impression. Let’s get started on making your campaign truly eye-catching!
Keep it simple and bold
Minimal Text: Use short, impactful headlines and avoid cluttering the billboard with too much information. Aim for no more than 7 words or a 3-4 second read time.
Large Fonts: Ensure the text is large and legible from a distance. Bold fonts are usually a good choice.
High quality images
Striking Visuals: Use high-resolution images that are eye-catching and relevant to your message. Avoid using too many images; one powerful image often works best.
Contrasting Colors: Choose colors that stand out from the background and are easy to read. High contrast is key.
Clear branding
Logo Placement: Make sure your logo is visible but not overpowering. It should complement the message without dominating the space.
Consistent Branding: Use brand colors, fonts, and style to maintain consistency across all marketing channels.
Focus on a single message
Strong Call-to-Action (CTA): Include a clear and compelling CTA that tells viewers what you want them to do next. Examples include “Visit Our Website” or “Call Now.”
Highlight Key Benefits: Emphasize one main benefit or unique selling point that differentiates your product or service.
Leverage movement & timing
Dynamic Content: If possible, use animations or videos to capture attention and engage viewers. Ensure the movement is smooth and not distracting.
Timing and Placement: Consider the time of day and location of the billboard. Tailor your content to fit the context and audience’s mindset.