From Pioneers to Innovators

Alive Advertising’s journey began with an ambitious step: installing South Africa’s first digital billboard on the Smit Street offramp in Braamfontein, Johannesburg. This pioneering move, driven by the vision and determination of founders Itz, Monty Arenstein, and Rodney Wainer, marked the start of what would become a remarkable ascent in the outdoor advertising sector.

Over the last three decades, Alive Advertising has built a reputation as a trusted partner for brands, media agencies, and advertisers of all sizes, helping them connect with audiences across South Africa. The company’s steadfast commitment to quality and innovation has cultivated long-standing relationships with its clients.

Today, with a nationwide presence of 70+ sites, Alive Advertising stands as a leading name in the South African advertising landscape. As trailblazers in Digital Out Of Home (DOOH) advertising, they have set industry standards and shaped the future of this advertising medium. Celebrating 27 years since the launch of South Africa’s first digital billboard, the team reflects with pride on their trailblazing journey and the milestones achieved along the way.